I’ve enjoyed being able to put my business degree and editorial skills to creative uses, namely, helping publications define their marketing message and, conversely, helping retail and fashion brands editorialize theirs. I’ve also relished brainstorming on magazine prototype development projects for publishing titan Time Inc.

Creativity has nothing to do with any activity in particular—painting, poetry, dancing, singing. You can paint in an uncreative way. You can clean the floor in a creative way. Creativity is the quality that you bring to the activity you are doing.